Tom Sweetland

Tom is a documentary filmmaker and content director with a passion for real stories. He started at the BBC, where he trained as a self-shooting director, before making the leap into branded and digital content. He’s gone on to direct campaigns for clients including Samsung, Huawei, and Uber.

His documentary ‘King of the Arena’ was nominated for Best Cinematography at the Lift Off Festival.

a a

This doesn’t need to end / Cadbury / VCCP

This film was made as a response to the COVID-19 lockdown.  We wanted to tell the stories behind our empty streets, focusing on how personal relationships are being forged and strengthened between friends, family, neighbours and loved ones. Teaming up with VCCP this commercial film explores the generous acts we are seeing in society, and champions them to the extent that we lobby for these behaviours to remain when Covid-19 has gone.

a a


The isolation and loss of independence that many suffer from in their old age has been considerably heightened during the pandemic, with reduced visits from friends, family or care workers, many senior citizens have been left frightened and alone at home.  The aim of this film is to remind new and existing supporters that Age UK’s vital work is far from over – as lockdown has eased, millions of the most vulnerable older people’s doors are remaining closed.

a a

King of the Arena / Nat Geo

King of the Arena is a portrait of Domou Walo, one of many young men fighting for a better life in Senegal. From a family of wrestlers, Domou believes that wrestling represents a better future for his family, his disabled father, and himself. 

The film was featured on National Geographic’s Short Film Showcase.

a a

Need to Knows / Samsung & BBH

Part of a series of tutorials featuring real people explaining new functions on the Samsung S9, there was a documentary approach taken to filming – as though the camera was just dropping in on normal everyday life.

The piece was positioned on Samsung’s online platforms.

a a

Formula E The Next Generation / Iris Worldwide

Using traditional observational documentary techniques, this piece was filmed on location in Zagreb. This film follows the team from KODE Media & Iris as they create a unique commercial to celebrate the launch of the Next Generation Formula E Racing Car.

This is an excerpt from the original 26-minute TV documentary.

a a

The Twilight Economy / Huawei

In conjunction with the major new release of the Huawei P20 Pro Twilight phone, Tom created a 3 minute editorial film that captures real stories from Britain’s “twilight workers”.

Each fascinating story features an insight into an individual who is burning the midnight oil to realise their passion project.

a a